What Makes a Product Sustainable? The 7 Factors That Matter
1. Materials
Recycled, natural or renewable inputs (organic cotton, bamboo, cork, hemp) outperform virgin petrochemical plastics and conventionally grown fibres.
2. Manufacturing
Ethical labour, energy-efficient factories and audited working conditions. Look for B Corp or SA8000.
3. Packaging
Minimal, plastic-free, recyclable or compostable. A great product in bad packaging still has a large footprint.
4. Shipping
Local sourcing beats long-haul air freight every time. Sea freight is dramatically better than air.
5. Recyclability
Can the product be recycled at end-of-life? Multi-material items (electronics, coated paper) are the hardest.
6. Certifications
Third-party verification you can look up: GOTS, USDA Organic, Fair Trade, FSC, Rainforest Alliance, B Corp.
7. Carbon footprint
The overall CO₂ impact across the product's lifecycle. Look for published lifecycle assessments.