How Ecowallet Helps You Detect Greenwashing
Greenwashing is when a brand makes environmental claims that aren't backed by evidence. Ecowallet's AI treats every marketing claim skeptically — verifying it against declared certifications, materials data and public information. When claims can't be substantiated, the score reflects that honestly.
What is greenwashing?
Greenwashing is when a company markets a product as environmentally friendly without evidence to back the claim. It ranges from vague words ("green", "natural", "clean") to misleading imagery to unverified carbon-neutral claims.
How Ecowallet detects greenwashing
- Weighs certifications and verifiable evidence far more than marketing language.
- Lowers the Sustainability Score whenever a claim cannot be substantiated in the sources analysed.
- Publishes the exact reasoning per metric so you can see which claims held up.
Common greenwashing examples
- "Natural" with no certification.
- Recyclable symbols printed on non-recyclable multilayer packaging.
- Carbon-neutral claims without verified offsets or lifecycle data.
- "Made from recycled materials" without a percentage.